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Maruti Suzuki

Maruti Suzuki is the biggest automaker in India, they are the biggest player in the Indian passenger car market and here is every thing you need to know about the history of maruti suzuki the year was 1970, disco was taking over the world and people loved bell bottoms and colorful shirts and in the November of the same year a private company named Surya ram maruti technical services pvt ltd[ MTSPL] was founded the main goal of the company was to provide technical know how for design,engineering and manufacturing of indigenous cars for India and in June 1971 maruti limited was incorporated and unfortunately it got liquidated in 1977 but in 1981 it was brought back to life by the continuous efforts of a man named V.Krishna moorthy and in the sameyear maruti udyog ltd is incorporated by the government of India and in the next year 1982 a joint venture was formed b/w the government of India and Suzuki motors of japan and both parties agreed to nominate a person for the managing director post for the company every 5 years at first it was only a importer of cars from japan and maruti sold Suzuki's keicars in India but it was not successful and people didn't buy it because it was still expensive for an average Indian middle class family so maruti decided to make cars for Indians in India based on Suzuki's platform to make it more affordable and in the very next year in 1983 maruti 800 was released it was a 800cc small hatchback based on suzuki's kei car platform it was an immediate success it was small well built reliable and most of all affordable for an Indian buyer the sales started in December 1983 and the first car was handed over to a man named Harpal singh by the then prime minister of India Mrs. Indira Gandhi it was a historic moment in Indian auto industry and the success of800 led to more cars being launched in India maruti launched a van based on 800 in 1984and the famous off roader gypsy was launched in 1985 and it immediately became an iconthere are still old gypsies roaming the streets of India with more than half a million kilometers on the odo this astounding success led Suzuki to increase it's equity in maruti from 26%to 40% in the year 1987 and in the year 1988 maruti started exporting cars built in India to other countries and the first batch of 500 cars were exported to Hungary the 90's has started Bollywood was booming more and more Indians were able to afford cars and the Indian government decided to liberalize the Indian market and opened it's gate to foreign investments in the country which led to Suzuki increasing it's share in marutito form a 50 - 50 share b/w the government of Indian and the Suzuki motors and naturally Suzuki's equity from 40% to 50% and in the year 1994 maruti sold it's 1 millionth vehicle just 10 years from it's incorporation and in the same year maruti introduced a 24 hour emergency on road vehicle service while all of this happening there was a problem looming under the surface and in the 1997 a huge labor problem aroused and in the same year ownership changed and government became the major controller of maruti this led to a cold war b/w united front government and Suzuki motors and it didn't long before a huge problem broke as a turn of the century in the year 2000 the workers of maruti went on a indefinite strike demanding higher wages along with incentives and pensions and in the same year the government sold some it's share in the public offering and this doesn't go well with the workers who were already protesting as they feared a majority private ownership will lead toa lesser overall benefits for them but it was not all bad in the year 2000 as maruti launched a call center for customer service and it was the first in the country and in the next year in 2001 maruti launched MARUTI TRUE VALUE a dealership network for used and pre owned cars in the year 2001 maruti introduce two new industries under it's umbrella which are maruti insurance distributor services and maruti insurance brokers ltd and in the same year the government privatized the company Suzuki became the major stake holder with upto 54.2 % of shares and buy the year 2003 maruti had sold over 4 million vehicles justin 20 years of starting their operations in India and in the same year maruti partnered with state bank of India SBI and entered BOMBAY STOCK EXCHANGE [ BSE ] and National Stock Exchange [ NSE ] and in 2004 maruti new model alto became the best selling beating 800 and ending it's 20 year domination in Indian passenger car market and the alto is still the highest selling car in India even in 2018 maruti sells tons of them every month in the year 2005 maruti's most famous car swift was launched in India and in the same year maruti reached the milestone of selling over five million vehicles in India and in 2006 maruti started two new plants one for cars and one for engines and currently maruti has three production facilities in India one in gurgon one in manesar and one in Gujarat in 2007 the government of India sold all of it's share in the company through the ministry of Disinvestment andSuzuki became the major player in maruti udyog ltd just when everything seemed to go wella tragedy struck maruti in the year 2012 violence broke in maruti's manesar plant and an angry mob of workers attacked supervisors and started fire which killed a human resources GM andinjured more than hundred of others including few police men the workers alleged marutit hat the harsh working condition and low wage for the cause of violence but the company denied that the police filed the FIR which stated that the violence is a result of planned violence by the section of workers and union leaders and police arrested over 91 people maruti stopped the plant due to unrest leading to a loss of over 75 crores per day the companydismissed over 500 workers accused of causing violence the plant was reopened in august the shutdown costed over 1 billion rs per day and in 2013 the workers went on a hunger strike to protect against the jailing of their colleagues and in June 2013 the international delegation from international commission for labor rights [ ICLR ] released a report alleginga serious violation of industrial rights of workers by maruti Suzuki's management butagain the company denied that as a false accusation total of 148 workers were charged but thecourt dismissed cases against 117 workers but the remaining 31 workers were found guilty out of which 18 workers have been convicted for causing violence and 13 were sentenced to life in prison after being found guilty of the murder of GM while all of this was happening maruti was making a huge financial and technological improvement their car were getting better day by day and in the year 2015 to satisfy the needs of luxury car buyers maruti launched a sub brand named nexa which will deal the sales and services of premiumofferings from maruti Suzuki and in the same year maruti had produced it 15th million vehicle in India by 2017 Suzuki holds nearly 57% stake in maruti and the maruti Suzuki holds around51% market share in the passenger car segment by the year 2018 maruti produces over 17 lakhvehicle annually from it's three plants it has around 1820 sales outlet across 1471 cities across India and maruti has announced that the sales outlet will be increased to 4000by 2020 it has around 3145 service stations in 1506 cities it has over 1100 outlets formaruti true value across the country to put that in perspective the dealership networkof maruti is larger than Hyundai, mahindra, hondo, tata, Toyota and ford combined it is that big of a player in the Indian market maruti is continuing to grow in India and i am sure it will be in the list of every new car buyers because that is how big anim pact it has on the Indian buyers and that is the history of maruti Suzuki from a humble origin to becoming one of the most famous and the biggest automaker in India.

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